Check it out! www.znetmattress.com
Z-Net is a child company of a high quality mattress manufacturer based in the U.S.. The project was to create a brand from the name to the website to the social media personality. Z-Net was launched in January of 2019.
I began by gathering all the essential information about the product including unique features and possible demographics to appeal to. Most of this kind of work was done in my sketchbook, and included rough sketches of the logo. After choosing a direction, I was to directed to choose an Avada demo that most represented the brand, and moved forward with creating the first draft mock-ups.
Once the mock-ups were approved, I moved forward with creating the final draft mock-ups with final media, copy, and graphics.
After the full website mock-ups were approved I revisited the logo to finalize the design.
The name “Z-Net” was the result of lots of brainstorming, finding something that was comforting and familiar, and strong and simple enough to be recognizable. The logo went through many iterations, playing with the idea of a net in different forms. From a big graphic of a net catching Z’s to the much more simplistic Z with the net as the horizontal stroke.
Below is the full system with a logo mark for social media, the typeface used, and a small icon set.